Aug 22
15
When Google announced they were improving featured snippets using the power of MUM , some of the wording around aligning with consensus reminded me of things that are described in the search quality evaluator guidelines (a.k.a., the Quality Rater Guidelines, or QRG). While the QRG are not an exact blueprint of Google’s algorithms, they give us many clues as to what it is that Google is attempting to accomplish. Google recommends studying the rater guidelines: “If you understand how raters learn to assess good content, that might help you improve your own content. In turn, you might perhaps do better in Search.”